Haircare in Japan to 2014

Haircare in Japan to 2014

This databook provides key data and information on the haircare market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009

Review of the top two companies within the haircare market, including company overview, key facts and business description

Highlights

The market for haircare in Japan increased at a compound annual growth rate of 1.2% between 2004 and 2009.

The hair colorants category led the haircare market in Japan, accounting for a share of 31.8%.

Leading players in Japanese haircare market include Kao Corporation, Shiseido Company, Limited and Hoyu Co., Ltd..

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the haircare market in Japan

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

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